Subway
Sandwich Chain
|
This exercise is for rebranding the "Subway" sandwich chain to target younger audiences, student ages from 18 to 25.
The strategy includes employing the psychological question the target audience asks at their age, "What will I do with my life?" The brochure and posters include information regarding the nearest location to their school, time to travel by foot, bike or car, plus weight loss information. |
Girl
Poster |
Guy
Poster |
Store
Menu |
Brochure
Outside |
Brochure
Inside |
Location
Map |
Promotional
Hoodie |
Promotional
Pedometer |
Promotional
Savings Card |